Coolum Business and Tourism is a not-for-profit, volunteer-based, organisation that draws its membership from a geographical area extending from Maroochy North Shore to the broader Peregian region on the Sunshine Coast.

This region is characterized by an emerging growth in small business and towards service-based industries. The organisation’s membership reflects this demographic and comprises a range of industries including tourism, retail and hospitality.

Coolum Business and Tourism relies on support from its members, sponsors and partners in the region to deliver initiatives that attract businesses, investors and visitors to the region. It also offers ongoing support for members in a variety of ways.

Founded in 1997 as the Coolum Chamber of Commerce, the organisation was rebranded to Coolum Business and Tourism in 2009 to better reflect the emerging importance of tourism within the region’s business community.

Comprising a passionate group of volunteers from a cross-section of industries, Coolum Business and Tourism acts as custodian of the broader Coolum region by providing a united voice for local business.

The organisation aims to foster economic growth and protect and promote the unique characteristics that make Coolum such an appealing place to live, work and visit.

Coolum Business and Tourism nurtures productive partnerships with representatives of key local political, business and community stakeholders in lobbying and advocating for the best possible outcome for business in the region. This includes the areas of planning, infrastructure, employment, event management and opportunities for business advancement.

The organisation’s ultimate aim is to drive support for local business in the community which in turn will protect local industry and jobs and create a diverse and sustainable economy.